DR. MARTIN ANDREE

Expert for Digital / Media / Marketing

 

PUBLICATIONS & INTERVIEWS

with a broad range of media partners

KEYNOTES

featured by conferences on digital / media / branding

RESEARCH

ph. D. / Habilitation in Media Sciences; teaching at the University of Cologne; track record with international universities

MANAGEMENT

net revenue scope up to 1.4 bn € globally; CEO of AMP Digital Ventures

DR. MARTIN ANDREE

DR. MARTIN ANDREE

Expert for Digital / Media / Marketing

Martin Andree (*1971) is a professional in digital, marketing and media who has always been passionate to connect and cross-fertilize activities of his research expertise with management and entrepreneurship.

He is a graduate and staff member of University of Cologne where he did also his ph. D and the German ,habilitation‘ in Media Sciences – on top he is an alumni of Cambridge University, University Münster and Harvard Business School. He has published widely, among others 4 research books plus a wide variety of articles in mainstream media.

He has a broad experience in management, his last position being Corporate Vice President at Henkel (Beauty Care) with a revenue responsibility of more than 1,4 billion Euro globally, with prior international management assignments in the USA and the Middle East.

In April 2019, he founded AMP Digital Ventures, a venture incubator for digital business models located in Cologne, with activities in focus fields such as A. I. / Machine Learning, Augmented Reality and eCommerce.

Expert for Digital / Media / Marketing

Martin Andree is a professional in digital, marketing and media who has always been passionate to connect and cross-fertilize activities of his research expertise with management and entrepreneurship.

He is a graduate and staff member of University of Cologne where he did also his ph. D and the German ,habilitation‘ in Media Sciences – on top he is an alumni of Cambridge University and Harvard Business School. He has published widely, among others 4 research books plus a wide variety of articles in mainstream media.

He has a broad experience in management, his last position being Corporate Vice President at Henkel (Beauty Care) with a revenue responsibility of more than 1,4 billion Euro globally, with prior international management assignments in the USA and the Middle East.

In April 2019, he founded AMP Digital Ventures, a venture incubator for digital business models located in Cologne, with activities in focus fields such as A. I. / Machine Learning, Augmented Reality and eCommerce.

With a broad range of media partners

– Author of four books (Media science/ Research)
– Regular publications of essays in newspapers & journals

– interviews with leading TV and radio channels

DR. MARTIN ANDREE

PUBLICATIONS & INTERVIEWS

With a broad range of media partners

– Author of four books (Media science/ Research)
– Regular publications of essays in newspapers & journals

– interviews with leading TV and radio channels

Featured by conferences on digital / media / branding

 

DR. MARTIN ANDREE

KEYNOTES

Featured by conferences on digital / media / branding

 

DR. MARTIN ANDREE

RESEARCH

Media scientist (ph. D. /Habilitation)

Focus fields of research:

– Media impact & effects
– Digital media / Fake news
– Placebo effects

Alumni of:

– University of Cologne
– University of Münster
– University of Cambridge
– Harvard Business School

2005: Ph. D., University of Cologne
2018: Habilitation, University of Cologne

Media scientist (ph. D. /Habilitation)

Focus fields of research:

– Media impact & effects
– Digital media / Fake news
– Placebo effects

Alumni of:

– University of Cologne
– University of Münster
– University of Cambridge
– Harvard Business School

2005: Ph. D., University of Cologne
2018: Habilitation, University of Cologne

DR. MARTIN ANDREE

MANAGEMENT

CEO and Founder of AMP Digital Ventures

Business focus fields:


– A.I. / Machine Learning

– Augmented Reality

– eCommerce

– Digital Media

Prior experience:

– Corporate Vice President, Henkel (8 years)
– Global Marketing Beauty Care, 1.4 bn € revenues
– General Management, Henkel, region MEA, Dubai
– Marketing Director Henkel USA, Los Angeles

CEO and Founder of AMP Digital Ventures

Business focus fields:

– A.I. / Machine Learning
– Augmented Reality
– eCommerce
– Digital Media

Prior experience:

– Corporate Vice President, Henkel (8 years)
– Global Marketing Beauty Care, 1.4 bn € revenues
– General Management, Henkel, region MEA, Dubai
– Marketing Director Henkel USA, Los Angeles

DR. MARTIN ANDREE

DIRECT DAY

17.11.2020, Bern


„DEEP MARKETING: Superkräfte der Werbewirkunge“

WERBEWIRKUNGSGIPFEL

Oktober 2020, Frankfurt


„Marketing in Zeiten der Infodemie. Biodynamische Potenziale für Konsumgüter mit DEEP IMPACT auf Körper und Gehirne“

BUCHVERÖFFENTLICHUNG

16.09.2020


„Atlas der digitalen Welt“ (Campus Verlag)

Launch Saas platform Machinestorming.com

May 2020


1st to market innovation / ideation / creation platform based on artificial intelligence

SCREENFORCE

04.03.2020, Frankfurt


„Superkräfte der Werbewirkung: Wie Marketingbotschaften messbar die Performance von Körper und Gehirn verbessern.“

Article DIE WELT

07.11.2019


„For a Revision of Medicinal Semantics.“

CONFERENCE TALK, NEUROSCIENCES

01.11.2019, Frankfurt


„Die Revolution der Placebos. Über einen unvermeidlichen Paradigmawechsel in den medizinischen Wissenschaften.“ Deutsche Gesellschaft für Neurowissenschaftliche Begutachtung, Frankfurt

Interview in Horizont

30.10.2019


„Marketing ganz neu denken.“

conference keynote, association of neuroscientific experts

23.10.2019, Frankfurt


„Is Evidence Based Medicine Really Evidence Based?“

conference talk, annual conference of the society of media sciences

26.09.2019, Cologne


„Reciprocal Programming of Nature and Culture in Placebo Effects.“

panel dmexco

11.09.2019, Cologne


A. I. as Promising Field of Innovation or Overrated?

KEYNOTE HORIZONT WERBEWIRKUNGSGIPFEL

29.08.2019, Frankfurt


„BioEnhancement als neuartige Form der Werbewirkung.“

KEYNOTE DIGITAL MARKETING DAyS

03.07.2019, Hamburg


„Marketing by the Machine? Artificial Intelligence und Machine Learning Applikationen der Zukunft.“

interview der freitag

30.05.2019


„Impact First!“

ANTRITTSVORLESUNG, UNIVERSITÄT ZU KÖLN

29.05.2019, Raum S11


„Killing Media. Medienwirkung, Medienpanik, Medienkritik.“

article fas

17.02.2019


„Are Placebos the Better Medicine?“

ANTRITTSVORLESUNG, UNIVERSITÄT ZU KÖLN


29.05.2019, Raum S11


„Killing Media. Medienwirkung, Medienpanik, Medienkritik.“

KEYNOTE DIGITAL MARKETING DAyS

03.07.2019, Hamburg


„Marketing by the Machine? Artificial Intelligence und Machine Learning Applikationen der Zukunft.“

KEYNOTE HORIZONT WERBEWIRKUNGSGIPFEL

29.08.2019, Frankfurt


„BioEnhancement als neuartige Form der Werbewirkung.“

CONFERENCE TALK, NEUROSCIENCES

01.11.2019


„Die Revolution der Placebos. Über einen unvermeidlichen Paradigmawechsel in den medizinischen Wissenschaften.“ Deutsche Gesellschaft für Neurowissenschaftliche Begutachtung, Frankfurt

CONTACT

DR. MARTIN ANDREE

Expert for Digital / Media / Marketing

AMP Digital Ventures
Senefelder Strasse 92
50825 Köln

Mail: martin.andree@ampdigitalventures.com

AMP Digital Ventures
Senefelder Strasse, 92
50825, Köln

Mail: martin.andree@web.de