DR. MARTIN ANDREE
DR. MARTIN ANDREE
Expert for Digital / Media / Marketing
Martin Andree (*1971) is a professional in digital, marketing and media who has always been passionate to connect and cross-fertilize activities of his research expertise with management and entrepreneurship.
He is a graduate and staff member of University of Cologne where he did also his ph. D and the German ,habilitation’ in Media Sciences – on top he is an alumni of Cambridge University, University Münster and Harvard Business School. He has published widely, among others 4 research books plus a wide variety of articles in mainstream media.
He has a broad experience in management, his last position being Corporate Vice President at Henkel (Beauty Care) with a revenue responsibility of more than 1,4 billion Euro globally, with prior international management assignments in the USA and the Middle East.
In April 2019, he founded AMP Digital Ventures, a venture incubator for digital business models located in Cologne, with activities in focus fields such as A. I. / Machine Learning, Augmented Reality and eCommerce.
Expert for Digital / Media / Marketing
Martin Andree is a professional in digital, marketing and media who has always been passionate to connect and cross-fertilize activities of his research expertise with management and entrepreneurship.
He is a graduate and staff member of University of Cologne where he did also his ph. D and the German ,habilitation’ in Media Sciences – on top he is an alumni of Cambridge University and Harvard Business School. He has published widely, among others 4 research books plus a wide variety of articles in mainstream media.
He has a broad experience in management, his last position being Corporate Vice President at Henkel (Beauty Care) with a revenue responsibility of more than 1,4 billion Euro globally, with prior international management assignments in the USA and the Middle East.
In April 2019, he founded AMP Digital Ventures, a venture incubator for digital business models located in Cologne, with activities in focus fields such as A. I. / Machine Learning, Augmented Reality and eCommerce.
With a broad range of media partners
– Author of four books (Media science/ Research)
– Regular publications of essays in newspapers & journals
– interviews with leading TV and radio channels
DR. MARTIN ANDREE
PUBLICATIONS & INTERVIEWS
With a broad range of media partners
– Author of four books (Media science/ Research)
– Regular publications of essays in newspapers & journals
– interviews with leading TV and radio channels
Featured by conferences on digital / media / branding
DR. MARTIN ANDREE
KEYNOTES
Featured by conferences on digital / media / branding
DR. MARTIN ANDREE
RESEARCH
Media scientist (ph. D. /Habilitation)
Focus fields of research:
– Media impact & effects
– Digital media / Fake news
– Placebo effects
Alumni of:
– University of Cologne
– University of Münster
– University of Cambridge
– Harvard Business School
2005: Ph. D., University of Cologne
2018: Habilitation, University of Cologne
Media scientist (ph. D. /Habilitation)
Focus fields of research:
– Media impact & effects
– Digital media / Fake news
– Placebo effects
Alumni of:
– University of Cologne
– University of Münster
– University of Cambridge
– Harvard Business School
2005: Ph. D., University of Cologne
2018: Habilitation, University of Cologne
DR. MARTIN ANDREE
MANAGEMENT
CEO and Founder of AMP Digital Ventures
Business focus fields:
– A.I. / Machine Learning
– Augmented Reality
– eCommerce
– Digital Media
Prior experience:
– Corporate Vice President, Henkel (8 years)
– Global Marketing Beauty Care, 1.4 bn € revenues
– General Management, Henkel, region MEA, Dubai
– Marketing Director Henkel USA, Los Angeles
CEO and Founder of AMP Digital Ventures
Business focus fields:
– A.I. / Machine Learning
– Augmented Reality
– eCommerce
– Digital Media
Prior experience:
– Corporate Vice President, Henkel (8 years)
– Global Marketing Beauty Care, 1.4 bn € revenues
– General Management, Henkel, region MEA, Dubai
– Marketing Director Henkel USA, Los Angeles
DR. MARTIN ANDREE
DIRECT DAY
17.11.2020, Bern
„DEEP MARKETING: Superkräfte der Werbewirkunge”
WERBEWIRKUNGSGIPFEL
Oktober 2020, Frankfurt
„Marketing in Zeiten der Infodemie. Biodynamische Potenziale für Konsumgüter mit DEEP IMPACT auf Körper und Gehirne”
BUCHVERÖFFENTLICHUNG
16.09.2020
„Atlas der digitalen Welt“ (Campus Verlag)
Launch Saas platform Machinestorming.com
May 2020
1st to market innovation / ideation / creation platform based on artificial intelligence
SCREENFORCE
04.03.2020, Frankfurt
„Superkräfte der Werbewirkung: Wie Marketingbotschaften messbar die Performance von Körper und Gehirn verbessern.“
Article DIE WELT
07.11.2019
„For a Revision of Medicinal Semantics.“
CONFERENCE TALK, NEUROSCIENCES
01.11.2019, Frankfurt
„Die Revolution der Placebos. Über einen unvermeidlichen Paradigmawechsel in den medizinischen Wissenschaften.“ Deutsche Gesellschaft für Neurowissenschaftliche Begutachtung, Frankfurt
Interview in Horizont
30.10.2019
„Marketing ganz neu denken.“
conference keynote, association of neuroscientific experts
23.10.2019, Frankfurt
„Is Evidence Based Medicine Really Evidence Based?“
conference talk, annual conference of the society of media sciences
26.09.2019, Cologne
„Reciprocal Programming of Nature and Culture in Placebo Effects.“
panel dmexco
11.09.2019, Cologne
„A. I. as Promising Field of Innovation or Overrated?“
KEYNOTE HORIZONT WERBEWIRKUNGSGIPFEL
29.08.2019, Frankfurt
„BioEnhancement als neuartige Form der Werbewirkung.“
KEYNOTE DIGITAL MARKETING DAyS
03.07.2019, Hamburg
„Marketing by the Machine? Artificial Intelligence und Machine Learning Applikationen der Zukunft.“
interview der freitag
30.05.2019
„Impact First!“
ANTRITTSVORLESUNG, UNIVERSITÄT ZU KÖLN
29.05.2019, Raum S11
„Killing Media. Medienwirkung, Medienpanik, Medienkritik.“
article fas
17.02.2019
„Are Placebos the Better Medicine?“
ANTRITTSVORLESUNG, UNIVERSITÄT ZU KÖLN
29.05.2019, Raum S11
„Killing Media. Medienwirkung, Medienpanik, Medienkritik.“
KEYNOTE DIGITAL MARKETING DAyS
03.07.2019, Hamburg
„Marketing by the Machine? Artificial Intelligence und Machine Learning Applikationen der Zukunft.“
KEYNOTE HORIZONT WERBEWIRKUNGSGIPFEL
29.08.2019, Frankfurt
„BioEnhancement als neuartige Form der Werbewirkung.“
CONFERENCE TALK, NEUROSCIENCES
01.11.2019
„Die Revolution der Placebos. Über einen unvermeidlichen Paradigmawechsel in den medizinischen Wissenschaften.“ Deutsche Gesellschaft für Neurowissenschaftliche Begutachtung, Frankfurt
CONTACT
DR. MARTIN ANDREE
Expert for Digital / Media / Marketing
AMP Digital Ventures
Senefelder Strasse 92
50825 Köln
Mail: martin.andree@ampdigitalventures.com
AMP Digital Ventures
Senefelder Strasse, 92
50825, Köln
Mail: martin.andree@web.de